Most Koreans used to (and still do) look for Hanbok for their wedding or the first birthday of their children. As I have mentioned before, Hanbok was seen as boring, uncomfortable, and too unpractical for daily wear. People would only wear them on New Year's Day(Seolnal, 설날) or Chuseok(추석) and preferred western style clothes over Hanbok for everyday life.

However, as more and more young Koreans see Hanbok as the new hip, Hanbok designers are attempting to sync the tradition into the 21st century. Making Hanbok with modern garment makes it easier and less costy to wear, and now people who don't have at least one or two Hanbok are considered not trendy.

Cheonuimubong is one of the hot Hanbok brands among young Koreans who want to both show off their trendiness and their national identity. But it's not only for Koreans; in fact, I have took several expats in Korea and they simply loved the clothes of Cheonuimubong.

Cheonuimubong is a high-quality Hanbok (Traditional Korean clothes) design shop. Here you may find ready-made modern type well-assorted Hanbok, and if you are into more traditional types you may also place an order after consultation and get a tailored Hanbok.

Where is Cheonuimubong?

 Cheonuimubong is located in Gangnam area of Seoul ("the" Gangnam as in 'Gangnam Style') between Seonjeongneung(선정릉) station exit 2 and and Samgsung Jungang(삼성중앙) station exit 1. From either of the two exits, walk straight out until you see a Kyochon Chicken (교촌치킨), and change your direction into the ally and walk 2 more blocks. You will find Cheonuimubong on your left.

Please note that an appointment should be made prior to your visit. Inquiries can be made over the phone, but you can also reach them through Facebook message, on which they always reply in several hours.

  - Address: 7, Bongeunsa-ro 67-gil, Gangnam-gu, Seoul, Korea

  - Phone: +82-2-542-7598

    * Open from Mondays to Sundays, closed on Thursdays