#1-1. Cheoni-Duru (천의두루): The Durumagi One-piece
3:05 AM Cheonui-Duru , Cheonuimubong , Durumagi-onepiece , Hanbok , Korea , Korean traditional clothes , 두루마기원피스 , 천의두루 , 천의무봉 , 한복 0 Comments

'Cheonuimubong(天衣無縫)', the elegant & stylish Hanbok shop

CHO Young-ki, Hanbok designer & owner of Cheonuimubong

Hello everyone!

Today I would like to introduce you to my favourite Hanbok (traditional Korean clothes) shop in Seoul, Korea.

Hanbok was once seen as the uncomfortable, outdated and old-fashioned 'nanny' clothes. But now, it has become the new fashion trend among many young Koreans. Cheonuimubong is one of the most popular brands for these young Hanbok-lovers, well-known for their high-quality and relatively low price, simple but beautiful design, along with their usage of unique, modern materials.

The name of the shop, 'Cheonuimubong', is translated as 'seamlessness' or 'seamless as a heavenly garment' in English. It originates from the chinese idiom '天衣无缝', which is used to describe something flawless that is done with immaculate skill. Ancient folks in Asia believed that the clothes of heavenly beings needed no seams, since it was perfection itself. You may find the full story behind this idiom here.

Cheonuimubong is located in Gangnam area of Seoul, which is probably one of the busiest (and richest) areas in Korea. You may find their website here.

These are some of the clothes I tried out (and purchased) recently:

1. Cheoni-Duru (천의두루): The Durumagi One-piece

'Cheoni-Duru(천의두루)', the one-piece style Durumagi (traditional coat)
Hand-made with Italian linen - so soft and comfortable and pretty!

'Durumagi(두루마기)' is a traditional Hanbok coat that looks like this.

This piece is unique in that while the front looks like a Durumagi, the back of it
has frills inspired by 'Cheolrik' (traditional outfit worn by military officers)

The interesting thing about this item is that it combined the Durumagi with 'Cheolrik(철릭)', which was traditionally worn by military officers - a very unique attempt to bring tradition into modern times, creating a beautiful one-piece by combining two different types of traditional coats!

This is what a Cheolrik(철릭) looks like:

I will write more about Cheolrik in the future, since Cheolrik-inspired one-piece is played a major role in bringing Hanbok into young Koreans' lives.